When the Customer starts to use BigGo AD Platform (hereinafter referred to as the "Service") it shall be deemed that the Customer has agreed to BigGo AD Platform Online Terms of Service (hereinafter referred to as these "Terms of Use"). If you fail to comply with the following terms without permission from FUNMULA CO., LIMITED (hereinafter referred to as the "Company"), we reserve the right to disable your ad on the Service and/or disable your BigGo AD Platform account (hereinafter referred to as the "Account") at any time. If your Account is disabled, you will not be eligible for further participation in this Service.
When the Customer is to subcontract a part of the use of the Service to a subcontractor, the Customer shall obtain the Company’s approval, cause the subcontractor to perform the Customer’s obligations under these Terms of Use, and be responsible for the subcontractor’s performance of such obligations.
The Service is a service in which the Customer can use the ad distribution system provided by the Company and distribute its own advertisement, or an advertisement of a third party.
The Company may make non-material changes to these Terms at any time without notice, but the Company will provide advance notice of any material changes to these Terms. The Terms will be posted on our website. The changes to the Terms will not apply retroactively and will become effective 7 days after posting. However, changes made for legal reasons will be effective immediately upon notice. Either party may terminate these Terms at any time with notice to the other party, but (i) campaigns not cancelled under the amended Terms of Use and new campaigns may be run and reserved and (ii) continued Service Use is, in each case, subject to the terms and conditions then in effect for the Service. The Company may suspend Customer’s ability to participate in the Service at any time. In all cases, the running of any Customer campaigns after termination is in the Company’s sole discretion. If the Customer uses the Service after the foregoing announcement or notification, it shall be deemed that the Customer has agreed to the amended Terms of Use.
The fees for the service will be collected by either of the following methods (1)credit or debit card (2)Money transfer. When signing up the new Account, the Customer can only choose one payment method, which cannot be changed. A Business Account can only use Money transfer as payment method.
Credit or debit card: An Individual Account can use either a credit or debit card which requires the credit card issuer to approve the card for foreign transactions. The beneficiary company is Funmula Co. Limited, Hong Kong. The credit card issuer may charge a foreign transaction fee. The Company will charge the fees by automatic payment if the Customer uses Credit card as payment method. The Customer will click “Payment method” in the Service to add a payment card, fill out the card information, and save settings. Default card is the primary payment card. The Customer can modify the primary payment card in “Payment method”. If the payment has been declined, the system will process the payment by using the backup card. If authentication fails for three times, the Customer will be notified via email to apply re-authentication by changing default payment. The Service will process the payment after the accrued advertising costs. The customer will be billed 30 days after the last automatic charge, or when the costs reach a certain amount (e.g., reach NT$1,000 or NT$10,00), whichever comes first.
Even after the distribution of advertisement pertaining to such submitted materials is started, the Company may, at its own discretion, immediately suspend the distribution of all or a part of the distributed advertisement without having to bear any default liability, liability for damage or any other legal liability against the Customer (1) if there is any breach by the Customer of any warranty obligation or compliance matter prescribed in these Terms of Use, or the Company determines based on its own discretion that there is a possibility of such a breach, or (2) there are circumstances in which the distribution of the submitted materials or the Guide Destination as advertisement is deemed inappropriate at the Company’s discretion due to social factors. In the foregoing case, the Customer is not exempted from paying the fees incurred in connection with the submitted materials.
In the event of any of the following, the Company may temporarily interrupt all or part of the Service:
(1) Maintenance of systems or equipment used for the Service;
(2) Failure of systems or equipment used for the Service; or
(3) Incapability to use telecommunication services for any reason attributable to telecommunication companies.
If any of the following applies to the Customer, the Company may suspend the use of the Service by the Customer:
(1) The Customer fails to pay the fees for the Service when they become due;
(2) The Customer assigns, lends or shares its account or administration website for the Service according to a method that is not prescribed by the Company;
(3) The Customer infringes upon any industrial property right, copyrights or any other intellectual property rights of a third party;
(4) The Customer violates any applicable law or regulation, including the constitution, international treaties, national laws and regulations, and local ordinances;
(5) The Customer enters false or untrue information in the Application Form;
(6) The Customer distributes information containing false or fabricated information;
(7) The Customer distributes information in breach of the Distribution Guidelines;
(8) The Customer distributes information that is contrary to public order and morals;
(9) The Customer infringes upon the honor, trust, privacy or any other right of a third party;
(10) The Customer commits an act that is disadvantageous or harmful to the Company or the Company’s customers;
(11) The Customer commits an act that the Company deems illegitimate or inappropriate;
(12) The Customer commits an act that results or may result, as determined by the Company, in significant interference with the businesses of the Company, or the provision or operation of the Service
The Company shall not be liable in any way even when an advertisement, which was scheduled to be distributed, could not be distributed or was not distributed appropriately due to calamities, communication failures or other force majeure events, hacking or cracking by a third party, failure of the internet infrastructure or the Customer’s server, or any other reason that is not attributable to the Company, or for measures that need to be performed by the Company for providing the Service such as emergency system maintenance or maintenance inspection.
The Customer may not disclose the Confidential Information to any third party without the prior written approval of the Company; provided, however, that the following information shall not correspond to Confidential Information:
(1) Information that was already known to the Customer prior to the disclosure;
(2) Information that is publicly known or generally available to the public;
(3) Information that the Customer has legitimately obtained from a third party without bearing any confidentiality obligation; or
(4) Information that the Company has agreed in writing to be excluded from the Confidential Information.
In the event that the Customer is required by any applicable laws, the rules of Financial Instruments Exchange or any other regulations equivalent to such rules (hereinafter collectively referred to as the “Laws”) to disclose any of the Confidential Information disclosed by the Company, the Customer shall provide the Company with prompt written notice of such requirement; provided, however, that if the Customer will not be able to provide the Company with a prior notice due to the restrictions by Laws or time constraint, the Customer may provide a late notice to the Company. When the Company is to disclose the Confidential Information pursuant to the provisions of this paragraph, notwithstanding the provisions of Paragraph 1 of this article, the Company may do so within the requisite minimum scope; provided, however, that, if the Company gives instructions to the Company for maintaining the secrecy of the Confidential Information in the foregoing disclosure, the Company shall comply with such request to the extent possible under the applicable laws and on a practical level of the Company’s operation.
The Company may, at its own discretion and without notifying the Customer, change the display style of the advertisements, etc. at any time, including during the ad distribution period. The Company will acquire and retain the click count, display count, number of complete views and other information regarding the results of the advertisement distributed by the Customer (not including information capable of identifying specific individuals; hereinafter collectively referred to as the “Provided Information”), and compute statistics based on the Provided Information and provide the computed statistics to the Customer. The Customer agrees that the Company may acquire and use, free of charge, the Provided Information and all information generated and used in the Service (including, but not limited to, distribution information, log information, and Audience Data) for providing the Service and measuring the results of the Service, preventing misconducts, and improving and bettering the performance of the Company’s services at its own discretion without any time limit.
Language. This Agreement is drafted in English and Chinese. In the event of a conflict, the English language text shall prevail.
All customers are required to comply with the following policies, so please read them carefully. If you fail to comply with these policies without permission from BigGo, we reserve the right to disable your ad on BigGo and/or disable your BigGo AD Platform (hereinafter referred to as “BigGo ADP”) account at any time. If your account is disabled, you will not be eligible for further participation in this Service. We may change our policies at any time, please check often for updates.
BigGo may make non-material changes to the Terms at any time without notice, but BigGo will provide advance notice of any material changes to the Terms. The Terms will be posted at BigGo ADP website. The changes to the Terms will not apply retroactively and will become effective 7 days after posting. However, changes made for legal reasons will be effective immediately upon notice. Either party may terminate the Terms at any time with notice to the other party, but campaigns not cancelled under the terms of pausing campaign and new campaigns may be run and reserved and continued Program Use is, in each case, subject to BigGo’s terms and conditions then in effect for the Programs. BigGo may suspend customer’s ability to participate in the Programs at any time. In all cases, the running of any customer campaigns after termination is in BigGo’s sole discretion.
Distribution Period
Customer authorizes BigGo ADP and its affiliates to place customer’s advertising materials, feed data, technology, ad campaign, ad group and ad targeting (hereinafter together referred to as “Ads”) on any content or property (each a “Property”) provided by BigGo or a third party (“Partner”). Customer is solely responsible for all: (i) Ads, (ii) Ads trafficking or targeting decisions, (iii) destinations to which Ads direct viewers (e.g., landing pages, or mobile applications) along with the related URLs, and redirects, and (iv) services and products advertised on Destinations.
The Program is an advertising platform on which customer authorizes BigGo to use automated tools to Ads. BigGo may also make available to customer certain optional Program features to assist customer with the selection or generation of Ads or Destinations. However, if customer uses these features, then customer will be solely responsible for the Ads and Destinations. BigGo or Partners may reject or remove a specific Ad, or Destination at any time for any or no reason. BigGo may modify or cancel Programs at any time.
Please set up your account information when you create your first Ads in BigGo APD to process the following setting.
The distribution period of each advertisement shall be decided by the customer at its own discretion, and shall be executed through the website provided by BigGo ADP.
There may be cases where the time zone displayed on the administration website upon setting the distribution period and the time zone for BigGo ADP to tabulate the invoice amount to be billed to the customer are inconsistent due to the settings performed by the customer. The customer shall not raise any objection regarding such inconsistency.
How Ad work
A campaign lets you to promote your products or services on BigGo price comparison search engine / BigGo Spotlight to improve the performance, the conversion rate, or order number.
An ad group contains one or more ads that share similar targets. When you create a new ad group, we'll prompt you to create an ad targeting list.
Ad groups are contained within an ad campaign, and each campaign can have one or more ad groups. Within each ad group are ad targeting.
Ad budget
Daily campaign budgets are the amounts of money that you're willing to set for each ad campaign to specify how much you'd like to spend each day. You set a budget for each ad campaign set you create.
Through bid mode, you can pause ads or change your budget at any time to maximize the benefits.
Set the limit to avoid over budget, and you can pause ads or change your budget at any time.
There is no minimum expense for BigGo ADP, you can set the average budget that you’d like to spend each day. No need to pay for publish fee, processing fee or ad impression fee. Only pay when you get the clicks from the users.
To run your ads on BigGo ADP, you'll need to decide on the suitable budget and bidding options.
After reaching the daily budget, BigGo will automatically remove the advertisement. However, if user clicks on your store during the expired budget period, the click will still be recorded and added to the daily cost.
Ad bid
The bid is the amounts of money that you're willing to pay the ads per click from your ad set shown over the period you've set it to run. The minimum bid amount is NT$2
Cost-per-click bid price is the price you are willing to pay when a shopper clicks on your ad.
You can override the default ad group bid for individual ad targeting by raising or lowering their minimum bid amount on the Ad targeting page.
Default bid: A bid amount that applies to all of the targets in your ad group that don't have individual bids. This default bid is a convenient way to manage the bids for all of the targets in your ad group.
Ad suspension
Unless a Policy, the Program user interface, or an agreement referencing the Terms provides otherwise, either party may cancel any Ad at any time before the earlier of Ad auction or placement. Cancelled Ads will generally cease serving within 1 business day or as described in a Policy, and customer remains obligated to pay all charges resulting from served Ads (e.g., fees based on conversion). Customer must effect cancellation of Ads online through customer’s account, if the functionality is available. If this functionality is not available, with notice to BigGo ADP via email to customer’s account representative. Customer will not be relieved of any payment obligations for Ads not submitted or submitted by customer after the due date provided by BigGo ADP.
You can active or inactive all of the targets in the ad group, set the ad status by each target. Or even pause the whole ad campaign.
Ad tests
Customer authorizes BigGo ADP to periodically conduct tests that may affect customer’s Use of Programs, including Ad targeting, Destinations, quality, ranking, performance, pricing, and auction-time bid adjustments. To ensure the timeliness and validity of test results, customer authorizes BigGo ADP to conduct such tests without notice or compensation to customer.
Prohibited content
Regulation for your ads, keywords, and website. Ads that violate our policies won't be able to post.
BigGo ADP's advertising terms of use are designed to promote a good experience for users viewing our ads, to help you be successful with your ads, and to make sure that ads follow applicable laws in the countries where they appear.
Ads that we find in violation of these policies will be marked as Disapproved or Suspended and will not be able to run while in that status.
Covers but not limited to counterfeit goods, dangerous products, products that enable dishonest behavior, regulatory violation, and inappropriate content.
Payment method
The payment methods available for your account depend on your country and currency.
You can choose one of below payment methods when you signed up for your BigGo ADP account, and can not be changed.
Payer: The name and address of the person or company legally responsible for account costs.
Method: Stored payment methods used to pay for advertising costs.
Contact: The names and contact information for people who are associated with the profile.
Available payment methods: 1.Credit or debit card 2.Money transfer
Credit or debit card
You can use either a credit or debit card only if you signed up for credit card before you set your payment card and your credit card company or bank has approved the card for international use.
Please noted that beneficiary company name is Funmula Co. Limited, Hong Kong. The credit card company may charge an international transaction fee from you.
When you use credit card as payment method, only automatic payment is available.
When you activate your BigGo ADP account as a business, only accept money transfer as payment method.
1.1 Add a new credit card to your account
Click payment method, add payment card, fill out your card information, and save.
1.2 Default payment
Your default card is your primary payment method.
If your payment has been declined with primary card, the system will process your payment by using your backup card.
If payment fails and causes the card expired, we will provide the authentication chances with three times. After authentication failed, we'll let you know via email that ask you to change default payment to re-authentication.
1.3 Backup payment
When your primary credit card doesn't work for some reason, a backup credit card makes sure your ads keep running.
1.4 Automatic payment
We'll process your payment after you've accrued advertising costs. You'll be billed 30 days after your last automatic charge, or when your costs reach a certain amount (e.g., reach NT$1,000 or NT$10,00), whichever comes first.
You can not revise credit card profile information, but you can add a new credit card to your account. If you're sure that you won't use the previous credit card, you can click "Disabled" to stop using the card.
Money transfer
With money transfer, you can add money to your BigGo ADP account by transferring money from your bank account.
For choosing this payment method, only available for prepay. Add funds to your account and have charges deducted from those funds. As your ads are clicked, charges are deducted from funds that you’ve added to your account.
You can not revise payment profile information once you added. Please contact customer service if you want to change your payment information.
2.1 Notice
Once we receive your money transfer, we'll send you an email. You ads will start running accordingly if they had stopped or if this is your first payment. If you're refreshing your balance, your ads will continue running.
Processing time: 2-5 business days, depending on your location. In some cases, it can take up to 30 days. That's because a money transfer depends on a few parts, including local bank processes. Please keep all records of a payment until you see that it has reached your BigGo ADP account.
2.2 Delay
If you're worried that your money transfer is taking too long, there are a couple things you can do to check that your payment is on its way:
A) Check that your funds have been withdrawn from your bank account. If they haven't, please contact your bank.
B) Check with your bank that the funds were transferred to the correct account. The account number should be the same as the one listed in our payment instruction (generated when you made a money transfer payment in BigGo ADP account).
C) If it's been over 1 week since you initiated the transfer and you still don't see your payment reflected in your account, please contact us. And include a valid proof of payment. Check below to see more about a valid proof of payment:
C.1) It can be a scanned copy of your receipt or a clear screenshot of your bank's online statement.
C.2) It must be in an uneditable format, such as .jpg, .gif, or .png.
C.3) It must include the following information: The date the transfer was made (If possible, show all transactions for five days before and after the payment); The amount and currency of the payment; The beneficiary of the funds (Funmula Co. Limited); The name of the remitting bank. For your security, please black out any sensitive information on your bank or credit card statement, particularly your entire bank account number or credit card number.
2.3 Tax information: The tax status, country, and ID associated with your account.